About Meskla
Meskla was born in 2015 from a dream shared by Luis Fernando de Almeida and Nayla Ferreira. We started operating in 2016 doing what we knew: media and customer acquisition.
Ten years later, we do much more. Not because we decided to offer more services, but because every problem we found forced us to look at the next stage.
And it didn't take long for the first problem to show up.
The first problem
In the first months, we noticed something: there was no point optimizing media if people clicked the ads, reached the page and didn't move forward.
“What's the point of generating traffic if the page doesn't turn it into opportunities?”
That's how it began
That's how we started building landing pages designed for conversion. ConvertUp was born.
Campaign
Running
Page
Converting
Problem solved?
Not quite.
The next challenge
The page started converting. The next challenge was understanding what happened afterwards: which leads really had sales potential, and where were they coming from?
Were all the leads unqualified?
How many really were?
From which campaigns? From which ads?
And what happened to each lead after conversion?
Without those answers, we only had part of the story.
Media
Knew where the lead came from.
The connection was missing
Sales
Knew what happened to it.
That's how it began
We created Lead Trace to connect each lead's source to what happened after conversion. That's how we started knowing which campaigns generated opportunities, which leads moved forward and which weren't a fit.
Campaign
Running
Page
Converting
Leads
Qualified
Problem solved?
Not quite.
The turning point
Fact 01
The campaign is working.
Fact 02
The conversion rate is good.
Fact 03
80% of leads are opportunities.
If everything seems to be working, why isn't the sale happening?
Because opportunity doesn't pay the bills. Sale does.
That's when we understood we could optimize media, conversion and qualification and still not solve what really mattered to the business. If the opportunity doesn't move forward to a sale, acquisition remains incomplete.
That's how it began
We created OmniSeller and moved forward one more stage. We started looking at customer service too, and at what happens between the opportunity and the sale.
That's when we understood
Over ten years, we kept moving through the acquisition journey because each answer revealed a new question.
Media led us to conversion.
Conversion led us to qualification.
Qualification led us to customer service and sales.
Data brought us back to media knowing more than before.and the cycle starts again
Our story explains our name
Because results don't come from a single thing.
That's how we evolved over these ten years. Problem by problem, solution by solution, until we understood that acquisition happens when different parts work together.
A campaign is one part.
Acquisition is the Meskla.
Meskla today
10+
years building customer acquisition
500+
companies served
4
Brazil, USA, Chile and Mexico
The people behind Meskla
Founder · Strategy, Technology and Innovation
She has worked in digital marketing and customer acquisition since 2010. At Meskla, she connects strategy, data, technology and AI to turn acquisition challenges into new ways of working, measuring and growing.
Co-founder · Media and Operations
A paid media and performance specialist, he leads Meskla's campaign operation. He is responsible for turning strategy into execution, connecting channels, investment and optimization to each business's goals.
Brazil
Home of the operation and the team
United States
Operations served
Chile
Operations served
Mexico
Operations served
That's how we got here. And that's how we keep working: understanding where acquisition is getting stuck and finding what needs to change for it to move forward.
Next step
We start by understanding your situation. No ready-made proposal before the diagnosis.
