Meskla Digital

CICLO · Meskla Methodology

Acquisition doesn't improve in a straight line.

CICLO turns what we learn in the operation into better decisions.

Each cycle starts knowing more than the last.

CICLO — Meskla's continuous acquisition method Continuous loop with five stages — Comprehend, Ideate, Connect, Legitimize and Optimize — connected to the hexagonal core of the Meskla brand. The return from Optimize to Comprehend is emphasized, showing that each cycle starts with more information. C COMPREHEND Understand before acting I IDEATE Turn understanding into hypotheses C CONNECT Put the strategy to work L LEGITIMIZE Separate conversion from real results O OPTIMIZE Make the next cycle better CICLO CONTINUOUS ACQUISITION Each cycle starts knowing more than the last.

The five stages

How a cycle happens.

Understand the business and where acquisition gets stuck.

What sets it apart: legitimize

Conversion isn't necessarily a result.

Clicks, leads and conversions are signals. What we need to understand is what actually moves forward to a business result.

  1. Click
  2. Lead
  3. Qualified lead
  4. Opportunity
  5. Sale

The dashboard shows the conversion. The operation shows whether it was worth anything.

Continuous acquisition

The end of one cycle is the start of the next.

Every result generates new learning. And that learning changes the next decision.

First cycle

Starts with what we know today.

C1
I1
C1
L1
O1

Second cycle

Already knows which hypotheses worked.

C2
I2
C2
L2
O2

Third cycle

Decides with accumulated evidence.

C3
I3
C3
L3
O3

Each cycle starts knowing more than the last.

Application

The method is the same. The starting point changes.

Every operation has a different bottleneck. That's why we start by understanding where acquisition is getting stuck.

More demand

More conversion

Better qualification

More sales

More efficiency

More traceability

We use what the problem requires.

Next step

Where is your acquisition getting stuck today?

The first conversation starts by understanding your situation, not with a proposal.

  • We reply within 1 business day.
  • And if we conclude we are not the right fit for your case, we will tell you.

Where is your acquisition getting stuck today?

Step 1 of 2