BeeSmart · Meskla Technology

Your data already exists.
Now it needs to work for your media.

BeeSmart organizes, processes and enriches data on products, services and offers so media platforms can make better use of it.

Como o BeeSmart organiza dados e os prepara para anúncios dinâmicos

The starting point

Having a catalog doesn't mean having data ready for media.

Data may already exist in an ecommerce store, system, inventory or spreadsheet and still not be ready for media.

Titles, attributes, images, prices and other information need to be handled according to the rules and possibilities of each platform.

And when there's no structured catalog, BeeSmart turns scattered data into a base ready to feed the operation.

Original data

Product
Run Pro Sneakers
Price
39990
Category
123
Image
img_042.jpg

BeeSmart

  • Processing
  • Enrichment
  • Platform rules

Data ready for media

Product
Men's Run Pro Sneakers
Offer
From R$ 399.90
Category
Running shoes
Image
processed image
Attributes
brand · gender · size · color

Conceptual example showing how the data is transformed.

Where we start

The data may already exist.
Or we can start by structuring it.

The catalog already exists.

We start from the existing source and work the data with media in mind: structure, attributes, naming, images and the rules needed for each use.

  1. Existing catalog
  2. Processing
  3. Media

The catalog doesn't exist yet.

We organize product, service or offer data to create a structure that can feed automations and new creative possibilities.

  1. Data
  2. Structure
  3. Automation
  4. Media

It's not just a feed

Data needs to make sense to the platform.
And to the strategy.

BeeSmart combines technical structure with media expertise to prepare information before campaigns use it.

  1. 01

    Media expertise

    We understand which information can make data more useful for campaigns.

  2. 02

    Business rules

    We define how products, services, offers and attributes need to be handled.

  3. 03

    Platform requirements

    We structure information according to the formats and requirements of each destination.

  4. 04

    Automation

    Once the logic is in place, changes at the source can be reflected without manually repeating the whole process.

From source to media

One piece of data.
More ways to use it.

Sources

  • Catalog
  • ERP
  • Spreadsheet
  • Database
  • Other sources

BeeSmart

  • Organize
  • Process
  • Enrich
  • Apply rules

Prepared data

Possibilities

  • Google Ads
  • Meta Ads
  • Catalogs
  • Dynamic ads
  • Creative variations

Each project combines sources and destinations according to its architecture. The diagram shows possible uses, not a required setup.

Creative scale

The same data can feed many ad possibilities.

Product, price, image, offer, category and other attributes can be combined through rules to feed different media formats and variations.

Data

  • Product
  • Price
  • Image
  • Offer
  • Category
  • Location
  • Condition

BeeSmart

Rules

  • If category = X
  • Use image Y
  • Highlight offer
  • Update price
  • Adapt title

Ad variations

Offer

Kardian Evolution

From R$ 129,990

2026 model

Kardian 2026

See the terms

Availability

Renault Kardian

Offer available

More creative possibilities without rebuilding every ad from scratch.

In the operation

Between raw data and media there's a layer of intelligence.

  1. Data
  2. BeeSmart
  3. Platforms
  4. Campaigns

BeeSmart works in this middle layer: it prepares information so platforms can use it in a more structured way.

Data doesn't need to be born for media.
BeeSmart prepares that data so media can make better use of it.

Next step

Could your data be doing more for your media?

Tell us how your products, services or offers are organized today. We'll assess where BeeSmart can fit.

  • We reply within 1 business day.
  • And if we conclude that BeeSmart isn't the right fit for your case, we will tell you.

I want to assess my situation

Step 1 of 2