Meskla Labs

Your problem doesn't fit an off-the-shelf solution?

Meskla Labs combines technology, data, automation and AI to build specific solutions for acquisition challenges.

Problem

The operation's bottleneck

Data
Technology
Automation
AI

Specific solution

Built for that context

The starting point

Not every bottleneck has a ready-made tool waiting for it.

Sometimes the problem is between systems. In a manual process that grew too big. In data that exists but doesn't talk to each other. Or in an acquisition step that no available tool solves exactly the way the operation needs.

That's where Meskla Labs comes in.

  • Disconnected data
  • Manual process
  • Conversion bottleneck
  • Operation that's hard to scale
  • Unused information

Meskla Labs

A solution for that context

How we think

Problem first. Then technology.

We don't start from a tool and look for where to apply it. First we understand what's keeping the operation from moving forward. From there, we define what needs to be connected, automated, analyzed or built.

  1. Problem

    What's happening?

  2. Context

    Why does it happen?

  3. Hypothesis

    What could change?

  4. Solution

    What do we need to build or connect?

  5. Validation

    Did it solve the problem?

Possibilities

The solution depends on the problem.

A project can combine different resources from the Meskla ecosystem or require something specific to that operation.

  • Automation

    Connect steps and reduce manual processes.

  • Data

    Organize information that is scattered or underused today.

  • AI

    Interpret context and support steps that don't depend only on fixed rules.

  • Integrations

    Make information flow between different parts of the operation.

  • Tools

    Create a specific layer when existing solutions don't solve the problem.

We don't pick a technology to fit the problem. We pick what the problem needs.

In practice

Building only makes sense when there's something to solve.

A conceptual example of how a challenge can evolve within Labs.

  1. Challenge

    “My team loses hours consolidating information from different sources.”

  2. Investigation

    Where is the data? What needs to be compared? Which decision depends on it?

  3. Solution

    Connect the sources, organize the information and automate the consolidation.

  4. Expected result

    Less operational work and information available for decisions.

Conceptual example to illustrate the process. Not a client case.

We don't start from scratch

What already exists can be part of the solution.

Labs can also combine services, technologies and structures that are already part of the Meskla ecosystem. When something new is needed, we build the missing layer.

Services

Paid TrafficTracking & DataAutomation & AI

Technologies

Lead TraceBeeSmartOmniSellerVegaBeeMetricsConvertUp

When something is missing

Specific layer

Solution to the problem

Meskla Labs may make sense when

The starting point can simply be the problem.

  • We've tried off-the-shelf tools, but none fits our process exactly.
  • We have data, but it's scattered and hard to use.
  • An important part of the operation still depends on manual work.
  • We need to connect steps that currently work separately.
  • There's an acquisition bottleneck and we don't know exactly which solution we need yet.

You don't need to arrive with the solution designed. The starting point can simply be the problem.

Bring the problem

Which part of your acquisition should work better?

Tell us what's happening today. We start by understanding the problem before talking about a solution.

  • We reply within 1 business day.
  • And if we conclude we are not the right fit for your case, we will tell you.

Tell us your challenge

Step 1 of 2