By problem
I have traffic, but low conversion
How we look at it
- Investigation before solution
- Signals tracked at the source
- Continuous adjustment of what's already running
Recognition
How it shows up in your operation
- Visits keep growing, but the number of opportunities doesn't keep up.
- Campaigns deliver clicks as expected and the sales result doesn't change.
- Conversion varies between pages and channels with no clear explanation.
Possible causes
Why it happens
- The ad's promise isn't what the page delivers.
- The page asks for more than the visitor is ready to give at that moment.
- Technical friction: loading speed, long forms, mobile behavior.
- The conversion being measured isn't the one that represents sales value.
Investigation
What we investigate first
Each question is answered at a stage of the CICLO method.
- 1What is the real conversion by media source, not the site average?CComprehend
- 2Is the page being evaluated with hypotheses or with structured testing?IIdeate
- 3Does the conversion event being measured correspond to a sales opportunity?LLegitimize
- CComprehend
- IIdeate
- CConnect
- LLegitimize
- OOptimize
The information flows back to media. Each cycle starts knowing more than the last.
How we can help
Solutions that usually solve this
Nothing here is a fixed package: the combination depends on the diagnosis.
Proof
Where this has already been solved
Next step
I want to understand where my conversion is getting stuck
Describe your current situation and where the traffic you already have comes in.
- We reply within 1 business day.
- And if we conclude we are not the right fit for your case, we will tell you.