Service
Paid Traffic
Media investment that grows without acquisition efficiency keeping up.
Definition
What it is
A paid media operation focused on customer acquisition: planning, campaign structure, daily management and results analysis tied to the business, not just the platform.
Operating model
How we run it
Stage 1
Diagnosis of the current operation
Review of account structure, targeting, creatives and measurement in use.
Stage 2
Structure and hypotheses
Design of the campaign architecture and the hypotheses to test per channel.
Stage 3
Operation and testing
Ongoing management with audience, creative and offer test cycles.
Stage 4
Analysis and feedback
Sales data flows back to media and guides the next optimization.
Execution scope
What Meskla does
- Campaign planning and structuring by channel
- Daily investment management and optimization
- Creative, audience and offer test cycles
- Integration of media with tracking and sales data
Meskla Method
Where this service fits within CICLO
The work doesn't end at delivery: what we learn flows back to media.
- CComprehendUnderstand the business, the demand and where acquisition gets stuck today.
- IIdeateDesign hypotheses, strategy and what needs to be built.
- CConnectGet media, technology and data running together.
- LLegitimizeMeasure with traceability and validate what really drives sales.
- OOptimizeFeed what we learned back into the operation and start another cycle.
The information flows back to media. Each cycle starts knowing more than the last.
Next step
I want to analyze my acquisition
We start by understanding your situation. No ready-made proposal before the diagnosis.
- We reply within 1 business day.
- And if we conclude we are not the right fit for your case, we will tell you.