By challenge · I don't know what drives sales
You know where the lead came from. But do you know where the sale came from?
UTMs, platforms and analytics help you understand where a conversion came from. The challenge is to keep following that person after they become a lead.
If you got here thinking: “I can't link marketing to sales results.”
What might be happening
Possible causes, not a diagnosis
The perceived problem isn't always where it seems. Without looking at the data, any of these could be yours, or none.
- 01The CRM doesn't receive the full source.
- 02Media's view ends at conversion.
- 03Sales knows who bought, but not which campaign brought that person.
- 04Platforms optimize for leads without knowing which ones were good.
- 05Marketing and sales work with different views.
How Meskla looks at it
Linking the source to the sales result
- Ad
- Campaign
- Lead
- CRM
- Qualification
- Sale
The lead's source needs to follow the person all the way to the sale, and the sale needs to flow back to media.
When we can link source and result, a sale stops being just a number in the CRM and starts feeding acquisition.
What may need to change
When the bottleneck shows up
- Each sale carries the campaign that brought that person.
- Marketing and sales start looking at the same result.
- Platforms receive sale signals, not just lead signals.
Related solutions
What may come in, depending on the diagnosis
Not all will be needed. The combination depends on where the bottleneck is.
Maybe your challenge is a different one
Next step
Find out what really drives sales
Tell us what's happening. We start by understanding the context to find where the bottleneck is.
- We reply within 1 business day.
- And if we conclude we are not the right fit for your case, we will tell you.