Lead Trace · Traceability
The conversion happened.
What next?
Lead Trace connects each lead's source to what happens after conversion.
From campaign to sale.
Connected journey
Lead TraceAd
The source
Lead
The conversion
Qualification
The quality
Opportunity
The progress
Sale
The result
The same lead, followed from source to result.
The starting point
The dashboard shows the conversion. But the story continues after it.
Platforms can show campaigns, ads, clicks and conversions. The problem is that an important part of the journey happens afterwards.
Media
- Campaign
- Ad
- Click
- Conversion
Sales
- Lead
- Qualification
- Opportunity
- Sale
Without connecting those two parts, media and sales see different journeys.
Without traceability
“The leads are bad” isn't enough information to optimize.
When media and sales don't share the same information, important decisions end up based on perception.
All leads?
From which campaigns?
From which ads?
From which keywords?
Which ones qualified?
Which became opportunities?
Which reached a sale?
To improve acquisition, we need to be able to answer.
Connection
Every lead carries a story.
Lead Trace connects acquisition information to the data generated after conversion.
Source
- Channel
- Google Ads
- Campaign
- Search | Advance
- Ad
- Working capital
- Keyword
- receivables advance
- ConversionLead #2847
- SalesQualified
- OpportunityR$ 35.000
- ResultSale
Now we know where a sale came from, not just where a lead came from.
From conversion to result
The number of leads is only part of the answer.
Conceptual example
Before
The lower CPL makes Campaign A look better.
After Lead Trace
Quality changes how Campaign B reads.
The cheapest lead isn't always the one that brings the operation closest to a sale.
The information comes back
Sales stops being the end of the journey.
What happens after the lead starts feeding the next acquisition decisions.
- Media
- Lead
- Qualification
- Opportunity
- Sale
The information comes back
The result guides media
- Quality
- Source
- Campaign
- Ad
- Keyword
- Audience
Optimization stops looking only at who converted and starts learning from who actually moved forward.
One journey
Media and sales start looking at the same lead.
Media
- Source
- Campaign
- Ad
- Term / audience
- Cost
Lead Trace
Sales
- Qualification
- Status
- Opportunity
- Sale
Each team keeps doing its job. What changes is that information stops being isolated.
In practice
From lead generation to qualification.
At Flip Digital, we connected lead sources to the qualification data sent by the sales team. As a result, optimization stopped considering only cost per lead and began incorporating the quality of the opportunities generated.
+255%
improvement in lead qualification
Campaign, landing page and qualification became part of the same acquisition journey.
Connected acquisition
Lead Trace starts where conversion stops telling the whole story.
Paid Traffic
Generates the visit
ConvertUp
Turns the visit into a conversion
Lead Trace
Connects conversion to what happens next
OmniSeller
Works in customer service and sales
When to use it
Lead Trace comes in when you need to know more than how many leads came in.
I have leads, but I don't know which ones are good.
I can't link sales to campaigns.
Media and sales work with different information.
My CPL looks good, but I don't know if it generates business.
I want to optimize media based on quality.
I lose the lead's source once it reaches sales.
Next step
Find out what happens after the lead.
Tell us how media and sales are connected today. The first conversation starts by understanding where information gets lost.
- We reply within 1 business day.
- And if we conclude that Lead Trace isn't the right fit for your case, we will tell you.